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Berkley New Hardbaits and Hooks Are Now Available at Retail

Berkley New Hardbaits and Hooks Are Now Available at Retail

COLUMBIA, S.C. (November 30, 2015) – The highly anticipated and widely acclaimed new hardbaits and hooks by Berkley® are now being shipped to store shelves nationwide and ready for bass-fishing action.

What began as simple drawings on a restaurant napkin have materialized into eleven crankbaits designed for bass fishing. Berkley enlisted the help of legendary bait designer David Fritts and after three years of meticulous testing, both in the lab and on the lake, the baits are ready for the angler.

Sophisticated CAD designs and intricate molds were created in Berkley’s high-tech facility in Iowa. Berkley’s bass fishing pro team assisted with multiple shapes, popular colors and high-energy actions for a wide range of presentations.

At the same time Berkley’s team of engineers and anglers were creating the new Fusion 19™ hooks with nine bass-specific designs. A technologically advanced polymer coating called Slickset™ causes the hook to easily penetrate with less force.

Fusion 19 hooks are ideal for soft bait applications such as conventional Texas and Carolina rigs, drop shot and swimbaits.

Hardbaits are priced from $6.95 to $7.95 MSRP with hooks priced at $3.99 to $5.99. These are must-have items for very tackle box and make a great stocking stuffer for holiday gift giving.

Learn more about Berkley at berkley-fishing.com and on social media at Facebook, Instagram, Twitter, and YouTube.

https://youtu.be/utaxM_SoRd8